eBay Tip: When Should An Auction End?

In my last post, I talked about thinking like your customer. 

When it comes to answering the question of "When should I end my auction?", you'll once again need to think like your customer.

Since there may be thousands of potential customers, how can you easily think like all of them?  You can't.  But, you can think like MOST of them by ending your auction during a time when those customers are likely to:

1. be awake-keep the different time zones in mind
2. be online-people tend to get online in the evening and even more so on the weekends, though this trend is slowly changing as we now have instant internet access from almost anywhere, anytime.
3. have extra money (remember:  lots of people get paid on Fridays)

There have been a lot of studies done on figuring out the magic time to end an auction, and really, there is no perfect time.  So that's why I say to go for the most common customers during the most common times and watch your sales grow :)

eBay Tip: Think Like Your Customer

 We are all a little different, so that means we will probably all look for the same thing in a little different manner.

For instance, if I am one of your potential customers, and you have an eBay auction listed for an Antique Clock, that is going to return hundreds of results.

So how can you think like your customer? Think of all of the possible word combinations people might use to search for your item:

• antique wooden clock
• Kassel Antique clock
• old clock
• rare clock
• hard to find clocks
• antique mantle clock
• old wall clock
• vintage clock

The more of these types of phrases and word choices you have in your auction, the more you increase the potential for more bidders.