eBay Tip: When Should An Auction End?

In my last post, I talked about thinking like your customer. 

When it comes to answering the question of "When should I end my auction?", you'll once again need to think like your customer.

Since there may be thousands of potential customers, how can you easily think like all of them?  You can't.  But, you can think like MOST of them by ending your auction during a time when those customers are likely to:

1. be awake-keep the different time zones in mind
2. be online-people tend to get online in the evening and even more so on the weekends, though this trend is slowly changing as we now have instant internet access from almost anywhere, anytime.
3. have extra money (remember:  lots of people get paid on Fridays)

There have been a lot of studies done on figuring out the magic time to end an auction, and really, there is no perfect time.  So that's why I say to go for the most common customers during the most common times and watch your sales grow :)

eBay Tip: Promote Your Auctions In Your Every Day Emails

Once you have one or more eBay auctions up and ready to go, and live on the auction marketplace, there are other ways to draw buyers besides using good keywords in your description.

You can also promote your eBay sales by putting a link on your email that only points to your eBay items for sale. For example, if your eBay seller name as "mysales1234" then you could put a link in your email "http://myworld.ebay.com/mysales1234/" that would point any email recipients to your eBay info. Think about how many emails do you send in day?  Each one of those emails could also be an advertisement for your eBay auctions :)

I'm NOT suggesting spamming your friends or contacts of course. If you do that, you'll soon find that your emails aren't even being read anymore because your friends or contacts will think you're just trying to sell them something.

eBay Selling Tip: Find a niche

If you’re looking at selling on eBay, first become familiar with what other people are selling.  Unless you can charge far less, or offer a particular spin on a popular item, such as cell phones, you’re going to find that a fierce competition exists.
This is where finding a “niche” can make your eBay business successful.  It’s such a simple eBay business tip, but it can make a world of difference between making sales, and just listing items.

What is a niche?
A niche is pretty much a specified market within a market.  For example, if you decide to sell baseball equipment on eBay, you’ll find quite a bit of competition.  So a niche market could be left handed baseball gloves.
There are countless articles, courses, and even entire websites dedicated to the concept of “niche marketing”.  And it makes so much sense….the tough part is coming up with a niche.  This is where your own creativity comes into play to discover a niche market.